Foams, milks, creams and balms…how to find ‘the one’ when it comes to cleansing


You don’t need me to tell you that proper cleansing makes for great skin. Yet while that’s all well and good, when it comes to actually choosing a cleanser – where to start? In fact, beyond the actual skin type specific ingredients, texture is often a forgotten factor that could just hold the key to you finding that perfect cleansing match.


Why? Because, as you spend time cleansing twice a day, at Beaut Fresh we believe that it shouldn’t be a chore - but a charming delight. And texture is the key to how you feel each and every time you slather that cleanser on. Whether cool and refreshing, or balmy and decadent, the sensation of smoothing a cleanser onto your skin can tap into your mood.


So follow Beauty Fresh's textural diagnostics to see which one you’ll buy now and love forever…


The Foam: Seemingly as light as air, a foam feels all lovely and bubbly against the skin. But there’s also a science behind the texture. Simply put, the dispenser foams up the product, meaning there’s less need for a surfactant to do the same job. So while a foam cleanser is super efficient at removing excess sebum, and thus ideal for oily or combination skin, the lower level of surfactant means that it cleverly circumnavigates the drying effect caused by similar products. Which is exactly why ELEMIS White Brightening Even Tone Cleanser is the smart solution to remedying spot and shine-prone skin. £27.99.


The Gel: Oh, how a gel-like texture glides over skin. Wonderful for soothing irritable skin, ELEMIS Sensitive Cleansing Wash feels fantastically refreshing – and contains Thyme, Chamomile and Lady’s Mantle to bring dry skin back to full bloom. As an added bonus, you can also use it as a body wash and shaving product. A brilliant multitasker. £22.50.


The Cream: Denser than a milk, yet lighter than a balm, a cream can often feel like the ideal compromise. Heavenly ELEMIS Pro-Radiance Cream Cleanser smells of lovely Brazilian Orange and Ylang Ylang – and contains Moringa Seed peptide and Acai to hydrate skin as it does a sterling job of removing all manner of make-up, grime and city pollution. £26.99.


The Milk: Cool and creamy, a milk feels simultaneously soft and crisp when smoothed over the skin. Add to this the zingy hit of citrus to be found in ELEMIS Balancing Lime Blossom Cleanser and you have a recipe for a perky mood boost and renewed skin equilibrium. Perfect for combination skin, the Lime Blossom, Vitamin E and Lecithin restores order to temperamental skin – a lovely way to start the day. £19.99.


The Balm: You really can’t beat a balm for an all-round crowd pleaser. Rich, thick and decadent, it melts sumptuously into the skin, soothing, hydrating and comforting as it goes. Ideal for all skin types, the award-winning ELEMIS Pro-Collagen Cleansing Balm cleanses, purifies, and adds glow – all the while feeling utterly delicious to the touch. £35.99.